Brain-Based Marketing for Leaders Looking to Captivate, Influence & Convert
Hello, and welcome to my little corner of the internet.
I’m not sure what persuaded you to land here, but if I had to guess, you may have come across something I’ve written, posted or said which intrigued you or peaked your curiosity, and snoopin’ my socials brought you here.
Or perhaps, if you’re anything like me, you’re continuously looking for ways to improve and develop yourself to reach greater impact, influence and income in your life or business, which once again landed you here.
Either way, carry on and scroll below…I insist.
First thing’s first. Let’s answer what you came here to find, who am I and what can I do for you?
My name is Parmees, and I’m a brain-based high performance trainer who specializes in human behaviour and brain optimization. But more specifically—I am passionate about the art and science of human persuasion.
My background being in applied neuroscience and positive psychology, I take an evidence-based approach to help success-driven individuals (just like you!) become magnetic, head-turning, profitable leaders in their respective fields through a ‘proprietary persuasive process’ (say that three times) that turns their words into wealth.
Combining an intriguing blend of tasteful marketing and brain-based science, I guide you to effortlessly:
tap into the thoughts, feelings and desires that drive the decisions and actions of your audience,
package your brilliance into a branded, unique methodology, and
teach you science-backed tactics to grab attention, peak interest, and persuade action with whomever you interact with through your content and speech.
Put simply, I help you go from hearing “so what do you do?” to “how can we work together?” after every encounter, online and offline. And I’m sure if you’re anything like me, you too could use more of that any day ;)
So, how did a science geek start training businesses and brands on persuasion?
My story.
As I alluded to, I’ve always had a thing for understanding the brain, behaviour and people; what drives us? What makes us tick? Why do we do what we do? What directs our choices? This led me to pursue psychology and neuroscience academically.
Humbly, I’ve always had a knack for being able to take abstract ideas and concepts and make them sound sexy on paper. Whether it was creative writing, persuasive essays or intense debates, I always found myself at the top of my game when it came to using words to influence my readers or listeners.
Naturally, merging my passion for studying the the brain and behaviour, my skill in writing, along with my drive for being my own boss, I found myself in the unique and unplanned position of working as a copywriter for various well-known figures and brands while in university.
Hopping from one project to the other, I quickly climbed the proverbial ladder of success within the copywriting and digital marketing space, exposing me to many of the industry’s best-kept secrets to magnetic branding, subconscious selling and neuromarketing.
These successful brands I worked with, I learned, weren’t much different than their competitors albeit in one aspect: they were masters at persuasion.
What these people had, was a set of tools and techniques that underlay human behaviour, and used their presence and language in a way that evoked action in their followers.
This realization has had me fascinated with the difference a subtle change of words and actions can make to the outcome of a whole conversation, and it has fuelled my study of the precise triggers that cause a shift in a person’s belief and decision-making system.
And this, taught me (almost) everything I needed to know about the craft of effective communication.
After 6 years spent being the voice behind personal brands; crafting their sales copy, nurturing their audiences, strategizing launches, and writing their compelling content, I’ve picked up on the subtle differences that allow one person to have a magnetic brand and personality and for the other to be left unnoticed.
Therefore, I decided to combine my studies of people, the brain and business into a methodology to teach and empower emerging leaders how to be more powerful and persuasive in their self-presentation and messaging.
Now, I’ve dedicated part of my work to the forgotten art of interpersonal communication and the power that the right words and actions at the right time can have to achieve the right results.
Why most brands fail…
While the majority of business and brand coaches focus on your audience, your offer, your systems, or your sales process—my focus is YOU. As in, how do we turn YOU into the trusted, confident, and sought-after thought leader in your industry, using principles derived from persuasive neuroscience and behavioural psychology.
Everyone today has got a strategy, formula or process that promises leads and sales. But that’s the problem…
Humans are not algorithms. There’s no one-size-fits-all solution to guarantee sales across the board.
The harsh truth is, regardless of what you sell, humans buy from humans. People are starving for more truth & intimacy, not more clickbait and complex funnels.
You can have the sexiest website, email sequence, or logo; you can pour your money into marketing or optimizing your sales system; all while having the credibility to back you up and be consistently delivering outstanding results for your clients; HOWEVER, if you cannot articulate the value you deliver and move an audience to buy into your cause, you will always be left wondering where your next client is coming from.
Our focus…
The secret ingredient to greater leadership, influence, and income lays within YOU; once you learn how to harness the power of persuasion in your own unique way, you will once and for all conquer the dreaded task of “sales and marketing.”
—> If you can’t persuade, you can’t lead. If you can’t lead, you can’t grow. <—
If brands could uncover what is going on in our brains that persuade us, and make simple changes in their words and demeanour, they too will be able to shift from just another (insert occupation) to THE (insert occupation) in their field.
These tactics of persuasion are kind of like SEO for your brain—keywords, gestures and behaviours have the ability to influence our minds to take one action over another, and keep us on the radar in people’s minds.
Quite often, the decision between a customer choosing you over someone like you depends on your ability to know exactly what to say, when to say it and how to make it count. And that’s what you learn when working with me.
Who are the people I work with?
Do any of the following sound familiar?
→ You have the potential to impact so many people but your message isn’t getting noticed.
→ You want your brand to be authentic to you, connect with the right people, attract your ideal customer but you have trouble communicating your unique value.
→ You’ve worked with a few people but find it challenging getting clients on a consistent basis.
→ You’ve spent ages perfecting your craft but don’t know how to package and promote your gifts.
→ You don’t resonate with mainstream sales tactics and hard calls to action.
→ You want clients to come to you convinced they want to work with you and not having to convince them.
My method…
Don’t worry, I may have just used some big words and marketing-jargon, but the good news is, the process of doing all of the above is actually quite simple.
So simple I can summarize it in 3 steps…
3-Step Method
1) Unveil your persuasion zone.
Together we define your unique genius to stand out from the crowd, learn what sets you apart from others in your field and how to leverage that to gain an edge in your persuasive style. Based on this, we create a signature model that represents your unique expertise in a structured way that hasn’t been seen before, and identify the language that evokes the emotions your ideal client to take action and position you as the solution to their problem.
2) Create persuasive rapport.
Next, we establish you as an authority in your field by using a credibility stack that sets you apart from other experts using scroll-stopping, brain-gasm-worthy content to capture hearts and not just minds. This consists of developing a portfolio of valuable content that becomes your intellectual property. Next, we get strategic with your platforms to step-up your social media presence, elevate your messaging framework, clarify brand positioning and set the tone for who you attract using captivating copywriting and a kickass strategy.
3) Monetize your presence.
Lastly, we finish by going over some of the little-known tools and techniques to have your audience getting in line to work with you. You will learn how to effectively articulate the value you deliver to have people coming to YOU, to attract the RIGHT clients, and convert effortlessly through a streamlined sales process.
It’s as easy as that.
Now imagine how you would feel…
Knowing exactly what to say, using language that stands out to captivate and convert followers to clients.
Putting out content that positions you as an authority in your field, and waking up to messages from people who’ve been impacted by your message.
Creating a brand that is a natural expression of your true self, is unfiltered and leaves people wanting more.
Feeling the ease and flow of capturing hearts everytime you communicate, and creating a lasting impression on anyone you interact with.
Receiving a continuous stream of people who are requesting to hire your services.
Not feeling ‘imposter-like’ in your business, needing to copy others’ work or suffering from comparisonitis.
Not forcing a sense of urgency, no chasing after leads, no hard selling or fear-based tactics and above all, no objection handling.
Not using complicated funnels, emails, ads; rather embodying a magnetic personality and brand that sell for you.
What can you expect when we work together?
Remember the movie Hitch? Where Will Smith’s character was hired to help guys ‘get the girl’ by applying tactics to sweep them off their feet? Consider me the “Hitch” for your business.
Over the course of 12 weeks, we do a deep-dive into your goals, your process and train you to become the magnetic persona you need to captivate & convert.
Together we will:
✓ Create a brand that positions you as a leader in your industry, not just another professional.
✓ Develop a concise and clear message that attracts quality clients consistently.
✓ Curate a portfolio of high-converting edu-taining written and media content.
✓ Package your genius into a branded, unique methodology that gets results.
✓ Craft a lead-generation strategy that best suits your personality.
✓ Learn what the experts in persuasion know about making a dazzling first impression, to establish immediate rapport that encourages others to act on your ideas.
In closing thoughts…
Although the persuasion advice I share is aimed at increasing your business success, every principle I talk about is easily transferable into any industry or any area of life to help you become more persuasive and influential and have a bigger impact in all that you do.
This is not yet another business strategy, and I am not claiming to be another sales expert, but what I can promise is teaching you how to be more influential in every aspect of your being. Learning the art and science of persuasion is about how you can become more successful in business and life by learning to connect with your customers, clients, colleagues, employees or even total strangers. You’ll learn how to use persuasive tools embedded within your brand to create an impression, get your message across and seal the deal.
We’re going to cover everything from your non-verbal impact, your personal packaging, and your conversation and writing/speaking skills ability. You’ll learn the techniques and tactics that will help you make the connections you need to thrive in today’s hyper-competitive world, without coming off salesy.
It’s exciting to realize that you can look, sound, feel more significant, purposeful and authoritative, while still being faithful to your true nature.
Keep in mind: this is not about being fake, or acting like someone you’re not; it’s about learning how to create a favourable link between your internal nature with its beliefs and values, and the external world, so you can articulate your unique essence to those who can benefit from it.
Working with me will give you a significant competitive edge by showing you how to take full advantage of your body, mind, voice, and imagination to maximize the potential with every prospect, and exude the confidence, clarity and charm to get them to buy in.
You already know you have what it takes, it’s simply a matter of taking action.
The question is, if I can do it, will you?
Interested? Your next step is to hit the button below to apply to work with me. If you’ve made it this far, I already know we are gonna get along really well ;)
See you on the other side.
